Rant: The Shocking Truth About Coaches!

by jalanda on May 28, 2012

the truth about coaching

Are you expecting your coach to be Super Woman?

I’ve been running into a lot of coaches lately. These days it seems as if everyone is a coach these days.

You know how for every action there is an equal and opposite reaction. Yup I know of Sir Isaac Newton via Oprah;-).

Well, I was telling a friend that the people who must be upset most about all these coaches are therapists. Therapist used to be the ones people turned to get help with their problems and now there are soo many choices for people to choose from.

And Thank God. Sometimes a Freudian approach is less helpful than a present day marketing lesson. But I digress this is not a post about whether coaching is better than therapist.

So what the heck are you wasting our time with lady?

Ok chill, here it goes. I was inspired to write this post because of this comment left on http://www.anastasia-valentine.com blog about mentors.

The reason this post stood out to me was because a lot of coaches are charging extraordinary fees these days.

It’s hard to tell who the real deal is. They all have impressive sites and copy.

I’ve heard of so many horror stories from people paying $20,000 for coaching that didn’t serve them. But here’s a big reason why.

I agree with Mrs. Peek that “it is naive to think that you can get all of the best advice from just one person.”

That’s why I’m an advocate of choosing the right coach for the right job. Otherwise, the general coach operates more like a foreperson. They can help you manage all those areas you need help with, but you’ll still need experts in those other fields to complete the plan.

Enter the term Dream Team.

So running a business can be a solo venture, but a faster, more effective way to run your business is on the advice of a Dream Team.

This revelation has been so valuable in how I choose whom to work with. I’m able to choose more strategically.

I’m currently building my dream team on a budget and a prayer. I hope to share more details in the future. After spending thousands of dollars on the wrong mentors, I’m suddenly learning how to chose the right mentors. Yea!

In the coming weeks, I will be interviewing the lovely Natasha from Natasha Jewelry.com. She has been in business for over 10 years and she’s going to share her experience about Mentors. Stay tuned.

When choosing your coach, think about what item you really need addressed. I’ve discovered there are a crap load of speciality coaches. Did you know there is an accountability coach, a closing coach, a product launch coach, where do I start coach? Choose wisely, because there are a lot of coaches out there. But a girl can never have enough “Coach”es right;-). photo by: slgckgc

How do you pick a coach?

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{ 14 comments… read them below or add one }

Roz K Walker June 17, 2012 at 9:50 pm

I so agree with the Dream Team approach, Jalanda. Back when I was working in the corporate environment, I learned from a wise mentor how to structure a personal “Board of Directors”. Being a visual person, I actually draw a table and write the names of the mentors, coaches, advisers, etc. who I have chosen to influence me in one way or another on a seat around the table. As their purpose in my life closes, I replace them with another board member.

This approach still serves me today in my own business. Each board member helps me in a different area, and when combined, they make a great dream team.


Emily DeWan June 9, 2012 at 2:24 pm

I love the dream team idea! The phrase “it takes a village to raise a child” certainly applies to businesses, no matter how much people try and do them all alone. I’ve been doing more mastermind groups recently, and I love hearing the huge variety of ideas from people.
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Dorethia June 8, 2012 at 7:44 pm

I agree 100% Jalanda – I have a dream team and have participated in a couple of masterminds over the years. I have two coaches that I consult on an as needed basis. One for the financial/business coaching industry and another for big picture business ideas.

As a coach I’m clear on my expertise – as my reputation is on the line. For example – a gentleman wanted to work with me who was getting started as a fashion designer. While I am a serious fashion CONSUMER, I know nothing about the business and had to refer him to someone else.

– Dorethia
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Dorethia June 8, 2012 at 7:31 pm

Applause, applause! Great post. I always wonder why so many people try to go it alone in life and business, but also have seen the astronomical coach fees. I definitely believe in the dream team and have participated in several mastermind groups over the years. I also have two coaches – one specifically for the financial/business coaching industry and another for the big picture ideas – I consult with them on an as needed basis. I think that when you are getting into fees such as $20K+ you may want to hire a consultant – as they do the work for you.

As a coach myself – I am clear about who I work with and my expertise – if I don’t know anything about the industry – I won’t take the client on. Example – a gentleman had questions for me about the fashion industry – while I love to look good, I have no insight in the business, so I had to refer him to another coach.

As you can see – I enjoyed this post Jalanda – keep up the good work!

– Dorethia


Ann Bingley Gallops June 8, 2012 at 11:17 am

It’s so important to have an idea of your bottom-line NEEDS when you start working with a coach. I have gone into some of these relationships without that vital piece of info, and found myself being led by the nose before I knew it. Now I make a strict outline of the outcomes I’m looking for before I even start the conversation, and boy — their ability to help me becomes very clear, very quickly!
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Caroline Ceniza-Levine June 8, 2012 at 6:36 am

The dream team concept is excellent. I come from corporate America and astute companies with good development programs encourage staff to not just have one mentor, but a Board of Directors, so a similar concept.
I think the suspicion of high-priced coaches is valid, and one should always do due diligence. I’ve hired many coaches for myself over the years — sales, social media, general business, etc — and prices are all over the map. You don’t have to pay 5-figures to get good coaching, BUT I have had some great coaches who charge 5-figures. So you need to know exactly what you’re looking for and what your budget is.
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Joanne June 5, 2012 at 4:36 pm

I agree that if you can get several people with varying types of experience to help you, that’s the way to go. I’ll be curious to hear how you find them. I’ve heard successful coaching stories, and some not-so-good ones as well. The dream team almost sounds like it would be a board of directors, all working together to help you achieve your goals. Looking forward to the rest of this story!
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Dylan June 4, 2012 at 7:57 pm

I am also building my dream team and I love this feeling of not having to do this alone! (after 20 years of doing just that – and going nowhere!) I was lucky to get with a great business coach the first time I’d even heard about coaching – from her! Melody Stevens is a business coach, Time Millionaire, well, sometime therapist, but just because she has really been there and learned the hard way. As for specialty coaches, I decided to go for PR and Melissa Cassera. I am on a roll! Learning so much. B-School sounds like a future possible too – but I get overwhelmed by all these shiny coaches. I have to make time to implement all that I am currently learning! But so far so fab!


claire chew gillenson June 4, 2012 at 1:20 pm

I love the dream team concept, and also how you wrote that people except the moon and back sometimes for their coach. As yet another coach (LOL) but specializing in grief and loss, I find that it is important to set boundaries and expectations up front with my clients so that I don’t become all of their eggs in a basket. Thanks for this important reminder. And last but not least, yes B-school! I am hoping to use b-school to set up my dream team:)
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Kim June 4, 2012 at 10:10 am

I can’t not wait to hear more about your journey, your dream team and your successes!


Carla June 4, 2012 at 9:20 am

I love you post, after spending money with a coach and not getting much out of it I am way more carefull now when choosing a member to my team, I did learn my lesson.
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Antoinette de Janasz May 31, 2012 at 5:12 pm

Instead of a Board of Directors every entrepreneur should have a Board of Mentors! It makes total sense!! I’ve always sought out advice from successful business people but lately I’ve been seeking advice from only women. I’ve found that women mentors will enable me whereas men just tell me what to do. Is that why there seem to be more female than male coaches?


Carolyn May 30, 2012 at 9:06 pm

Oh, Jaye. This is a hot topic and one near and dear to me as well.

I agree that one person can’t be all things to all people and that you do need a dream team.

What I found is that when I forked over tens of thousands of dollars to a single person, I also handed over my power. Because I had invested so much in that person, I expected the sun, the moon and the stars and took advice that my instincts were telling me to run from.

After a looooong time, I realized that I need to be the foreman of my own dream team and choose my resources far more wisely!

Thanks for sharing, J.

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Tamara May 29, 2012 at 10:32 pm

I think I like the dream team concept. I’ve had a great coach this last 6 months, but I agree it takes a team to build a business. That goes for solopreneurs or bigger operations.
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