How To Start A Web Show

by jalanda on December 28, 2011


If you are looking for another way to get more clients next year, you should consider starting a web show.

A web show is simply creating and uploading themed videos on a regular basis.

A web show can do a multitude of things for your brand.

1. Increased Recognition.
Video is one of those things that makes people feel like they know you before they even meet you. Ever see a celebrity on the street and go I know you, only to realize no, you don’t know them. You’ve only seen them on tv.

You know what they say, people like to do business with people they know, like, and trust. You can tackle that “know” thing quickly, by releasing frequent videos.

2. Reduced Your Bounce Rate.
Google judges your website based on how long people stay on your site. This measurement is called your bounce rate. The goal is to get people to stay on your site for as long as possible.

Your bounce rate starts at 100% and decreases based on the length of time your visitors stay. Ideally, you should aim for a bounce rate of 50% or lower.

By placing a video on your site, you can affect this number. Even if your visitors only watches 10 seconds of your video, that’s 10 seconds more than they would have stayed.

3. Get More Sales.
Yea a benefit that you can sink your teeth into.

Video will help you get more sales. Either the information that you share is enough to make one someone believe in you, or your personality is appeals to them, or you are in the right place at the right time. It’s all good.

It’s important to note; while everyone would love to have a video with millions of views; that’s not the norm. But that’s ok. You only need one more call that you wouldn’t have received if you didn’t have the video to make it all worth it. The best thing is that once your video is up, it lives on and on.

How much better would your business be if you received several unexpected clients from actions you did months even years ago.

So start considering ideas of what your web show will be. Before you start recording, you need to answer 5 critical questions or you may find yourself struggling before you even get started with your web show. Here are the must answer questions for starting a web show.

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