Before & After: What’s Your Definition of Quality?

by jalanda on April 16, 2012

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Picture This.

You are in need of a coach.

One coach has a quality website, a quality picture, and a quality video intro. She has 20 years experience.

The other coach has a quality website, a quality picture, and a quality video intro. She also has 20 years of experience.

Which one would you choose?
Which video implies she commands higher fees?
Which one looks like an expert in her field?

Video 1 Video 2

People Have Different Definitions of “Quality”

I learned that the definition of “quality” can vary according to eye of the beholder.

I’m always perfecting my video technique. My inspirations are Modern Family and the Office. I love that “film like” style of video.

I learned that “quality” means different things to different people the hard way.

Recently, I offered to do a free video for a coach. In person, she projects the image of a person with a successful business. But online, you’d be hard pressed to gather that she is as impressive as she is. Her picture, her website, her video are all “good quality”, in her eyes. To me, they look homemade and not representative of someone who commands high fees.

I offered to do a free video for her and she told me “She didn’t really need me”. She had all the professional equipment at home; “when she’s in the mood to pull it out and set it up”. Wow I was stunned. Her videos looked like crap. The coloring made her look like she had jaundice, the sound was hard to listen to, and the static shots were boring.

Yet, when she saw my video samples she thought there were in the same boat as hers. She gave off the impression she was only going to say yes to “help me out”. Wow!

The funny thing was, I was only offering because she said that she was going to go after more corporate clients and I thought that higher “quality” videos would help her be more successful. I thought I was helping her out, but she was helping me out.

Lesson Learned

I learned a great lesson that day. “Quality is in the eye of the beholder”. I like my videos to make people look upscale, rulers of their industry. Cheesy won’t cut it. But not everyone has the same definition of “quality”.

So think about that when you are choosing items to represent your business. Ask yourself the following questions. Does your definition of “quality” match your target audience definition of “quality”? Does your “quality” definition match other leaders in your industry? Are your prospects holding you higher, lower, or equal to the leaders in your industry? If not, you may be missing out on business. You may want to up your definition of quality.

My Definition Of Quality

I created the 1st video above for Joyce. She was fun to work with and will be working in the financial sector. I think the first video makes her look more professional yet approachable. Joyce was thrilled with the end result. Of course, it looks better in HD;-)

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