Before & After: What’s Your Definition of Quality?

by jalanda on April 16, 2012

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Picture This.

You are in need of a coach.

One coach has a quality website, a quality picture, and a quality video intro. She has 20 years experience.

The other coach has a quality website, a quality picture, and a quality video intro. She also has 20 years of experience.

Which one would you choose?
Which video implies she commands higher fees?
Which one looks like an expert in her field?

Video 1 Video 2

People Have Different Definitions of “Quality”

I learned that the definition of “quality” can vary according to eye of the beholder.

I’m always perfecting my video technique. My inspirations are Modern Family and the Office. I love that “film like” style of video.

I learned that “quality” means different things to different people the hard way.

Recently, I offered to do a free video for a coach. In person, she projects the image of a person with a successful business. But online, you’d be hard pressed to gather that she is as impressive as she is. Her picture, her website, her video are all “good quality”, in her eyes. To me, they look homemade and not representative of someone who commands high fees.

I offered to do a free video for her and she told me “She didn’t really need me”. She had all the professional equipment at home; “when she’s in the mood to pull it out and set it up”. Wow I was stunned. Her videos looked like crap. The coloring made her look like she had jaundice, the sound was hard to listen to, and the static shots were boring.

Yet, when she saw my video samples she thought there were in the same boat as hers. She gave off the impression she was only going to say yes to “help me out”. Wow!

The funny thing was, I was only offering because she said that she was going to go after more corporate clients and I thought that higher “quality” videos would help her be more successful. I thought I was helping her out, but she was helping me out.

Lesson Learned

I learned a great lesson that day. “Quality is in the eye of the beholder”. I like my videos to make people look upscale, rulers of their industry. Cheesy won’t cut it. But not everyone has the same definition of “quality”.

So think about that when you are choosing items to represent your business. Ask yourself the following questions. Does your definition of “quality” match your target audience definition of “quality”? Does your “quality” definition match other leaders in your industry? Are your prospects holding you higher, lower, or equal to the leaders in your industry? If not, you may be missing out on business. You may want to up your definition of quality.

My Definition Of Quality

I created the 1st video above for Joyce. She was fun to work with and will be working in the financial sector. I think the first video makes her look more professional yet approachable. Joyce was thrilled with the end result. Of course, it looks better in HD;-)

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{ 12 comments… read them below or add one }

Leslie Josel May 1, 2012 at 1:16 pm

Love your videos! wonderful and your info is so timely and topical. thanks for sharing!

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Kim May 1, 2012 at 10:04 am

It’s true if I only saw the original video I would say it was fine, but then when you compare it with the video you did the differences stand out. The coloring, the sound and overall presentation are more polished and professional in your video. Thanks for doing this comparission it really shows the differences between the two.

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jalanda May 1, 2012 at 12:13 pm

Awesome. Thanks Kim. Yeah it’s funny how quality can vary. If people are searching for services and they see both videos from different people, it would be possible for them to hold one in higher regard than the other. So it’s definitely essential that your definition of quality matches your prospects.

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Ellen Thomas April 30, 2012 at 6:05 pm

So great to see the comparison! There are so many elements that go into positioning. Doesn’t make sense to go halfway when you can make such a better impression doing it right. Well done!
Ellen Thomas recently posted..The Missing Link: Manage your Attention and Achieve your Goals!My Profile

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Carla April 24, 2012 at 6:02 pm

I love your videos, they all look very professional. I do agree with you I think the left one looks more professional but at the same time she looks more natural and confident.
Carla recently posted..The Power of Testimonial on Your SiteMy Profile

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jalanda April 30, 2012 at 12:14 am

Ahh. Thanks. She said she felt more relaxed and didn’t feel like she had to think as much. She just talked.

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Renee April 22, 2012 at 1:34 pm

I would for sure have to go for number one video. Which is your correct? Would you do a post about vbloging with your computer camera or flip phone?

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jalanda April 22, 2012 at 2:25 pm

Great idea Renee. I’ll do it soon. I think vblogging is a great idea. As long as you use a few tricks. See this video http://www.youtube.com/watch?v=8THnGGaeTkY.

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Beatrice Johnston April 22, 2012 at 12:24 pm

I like the one on the left, of course. It tells a story, and is overall just more professional. The quality of your videos and your ability to tell a story is impeccable! Good job Jalanda.

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jalanda April 22, 2012 at 2:23 pm

Thanks. I try;-)

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Genell Banks April 16, 2012 at 4:30 pm

I definitely agree with you your video looks beeter. Something about that all white background just throws me off.

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jalanda April 16, 2012 at 6:25 pm

Thanks. I agree. I used to try and do the white background and it didn’t really work for me.

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