How 99% of Interviewees Waste Free Press Opportunities!

by jalanda on June 19, 2012

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Imagine This.

You get an article written about you in a national magazine. What do you do?
A. Read it and tweet link.
B. Not only read it but compliment the writer and leave a comment.
C. Nothing. It was the magazine’s honor that they got to interview you.

Well if you are one of the co-founders of BlogFrog, you do both A & C. I don’t have proof that BlogFrog did A but I know they did C.

I don’t think I’ve ever read an article on a national website where the subject came back and commented on their article.

Not only did Rustin Banks leave a comment but he left such an uplifting comment. After reading it, I was like “Hell Ya!. Onward I go!”

This is great example of corporate engagement.

It’s not longer enough to just get press these days. People want to connect and playing big is not such a great thing anymore. You gotta be human and add a human touch to everything you do. You have to engage.

BlogFrog not only did that but the other blog comments reveal that the founders, have always been very personal.

The Entrepreneur article itself is soo compelling. It’s almost like reading about “The Little Train That Could”. The author, Jennifer Wang, did a great job at capturing the feel of a start up company. I found myself rooting for them and more eager to test drive their service.

What Is Blog Frog?

BlogFrog, from what I can gather, is a way for your blog commenters to interact with each other.

But, that’s not the draw of BlogFrog for me.

I’m looking for away to engage more people in a more meaningful way and BlogFrog seems helps to facilitate that. I like that BlogFrog lists your last Blog posts in a list of potential blogs that your target audience may like. I think this kind of exposure would be hard to come by otherwise.

I’m not sure of what they do, but there’s something about the grouping that’s attracting me. You’re suppose to be able to earn some money but it’s so nominal; you won’t be able to quit your day job.

I’m running a contest soon where I will be testing out Blog Frog. I’ll be able to give out more detailed thoughts soon.

But if you were looking for an example of corporate engagement, BlogFrog nailed it.

Rustin, in one comment, put a human face to his company and bought a few fans in the process. Go Rustin!

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{ 9 comments… read them below or add one }

Elizabeth July 12, 2012 at 9:42 am

I think corporate engagement is so important in our world today. Consumers like to have the ability to directly interact with businesses through means such as social media. It did not take a lot of effort for Rustin Banks to comment, and in doing so he pleased himself, his business, and his consumers.
Elizabeth recently posted..MSNBCMy Profile


jalanda August 24, 2012 at 12:57 am

Totally agree. He rocked it. I hate corporaty corporate america. And I’m sure they hate me making up words like “corporaty”. haha


Ann Bingley Gallops June 29, 2012 at 1:36 pm

That’s great! Like Dorethia, I guess I have some homework to do 😉 Thanks for the prod on this, Jaye, it’s such a smart idea.
Ann Bingley Gallops recently posted..July 4th Feng Shui!My Profile


Dorethia June 27, 2012 at 10:09 pm

Ahh… you are so right, rarely do you see an interviewee comment on the article – especially in such a real, genuine way. Awesome – I guess I have some homework – gonna check out blog frog as well.

– Dorethia
Dorethia recently posted..Dear #MoneyChat: Should I Cash In My 401K?My Profile


claire chew gillenson June 27, 2012 at 5:35 pm

I just love reading your posts. I will definitely check out Rustin’s BlogFrog…and when my martha stewart piece on pet loss lands 08/15, I will check to see if they have a digital version and do both a & c. thank you!
claire chew gillenson recently posted..How to find joy and bits of happy even in the unknownMy Profile


DrSusan June 27, 2012 at 12:53 pm

So many people neglect to complement the author. This is a great reminder of what we should all be doing.


Jodi Krizer Graber June 26, 2012 at 10:27 am

Jalanda, thank you so much for this post. So compelling…and educational. I usually send a gift to a writer, but, I must admit, I don’t think I’ve commented publicly on Bravo! Wellness press. I think it’s because I thought it would be egotistical, but Rustin Banks (and you!) taught me a valuable lesson. Thank you!!


jalanda June 27, 2012 at 12:13 am

Yup. Mr. Rustin is a class act. I love his product too!


Donna Leyens June 22, 2012 at 6:14 pm

Hi Jalanda,
Very interesting post! I agree that Rustin Banks did a very classy thing by complimenting the writer of the article. He also chose to say something inspiring, which I love too. Thanks for bringing this to our attention!
Donna Leyens recently posted..Step 1 to Networking Success: Adjust Your AttitudeMy Profile


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